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Craft Brewer Definition

  • Nov 06, 2021
  • 124
  • tiantai
An American craft brewer is a small and independent brewer.
Small
Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to a brewer according to rules of alternating proprietorships.
 
Independent
Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member that is not itself a craft brewer.
 
Brewer
Has a TTB Brewer’s Notice and makes beer.
 
The following are some concepts related to craft beer and craft brewers:
Craft brewers are small brewers
The hallmark of craft beer and craft brewers is innovation. Craft brewers interpret historic styles with unique twists and develop new styles that have no precedent
Craft beer is generally made with traditional ingredients like malted barley; interesting and sometimes non-traditional ingredients are often added for distinctiveness
Craft brewers tend to be very involved in their communities through philanthropy, product donations, volunteerism and sponsorship of events
Craft brewers have distinctive, individualistic approaches to connecting with their customers
Craft brewers maintain integrity by what they brew and their general independence, free from a substantial interest by a non-craft brewer
The majority of Americans live within 10 miles of a craft brewer

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