Creating Brand for Your Microbrewery
- Jul 09, 2021
- 198
- tiantai
On planning your microbrewery, except microbrewery system configuration, microbrewery location, microbrewery license apply, the microbrewery brand is also one key point. The brewery brand is show of our brewing dream and our value. We use it to show us.You don’t necessarily have to be a graphic designer in order to know what the design of a standard craft brewery should look like. Whether you’ve ever been to a craft brewery or not, you probably already have an idea of the overall aesthetic and themes adopted by many breweries nowadays.
Creating a Brand for Your Microbrewery
On planning your microbrewery, except microbrewery system configuration, microbrewery location, microbrewery license apply, the microbrewery brand is also one key point. The brewery brand is show of our brewing dream and our value. We use it to show us.You don’t necessarily have to be a graphic designer in order to know what the design of a standard craft brewery should look like. Whether you’ve ever been to a craft brewery or not, you probably already have an idea of the overall aesthetic and themes adopted by many breweries nowadays.
Craft beers have come a long way in their branding and expressing the personality of its products, which leads to strong customer loyalty and return visitors. Here are some tips on how to express your brewery brand.
How to Choose a Name for Your Craft Brewery
A good name can be the launching pad for a truly memorable brand and give customers a great first impression of your brewery. It has the ability to capture the imagination of your customers and connect with them in a way that resonates.
Have a good think about it—you definitely want to try and get it right the first time versus having to go through a costly renaming process further down the road.
Eight characteristics to keep in mind when brainstorming a brewery name are:
Meaningful: Communicates the essence of your brand, supports the image you want to convey
Distinctive: Unique from your competitors yet easy to remember, spell, and pronounce
Scalable: Adaptable as the brewery grows and/or changes in marketing or product direction
Protectable: Can be owned, trademarked, and the domain name and social media handles are available
Visual: Well-suited to graphic presentation (logo, packaging design, etc.)
Persuasive: Encourages customers to emotionally engage with your brand
Emotional: Evokes an emotional response from your customers
Discoverable: Should be easy to search for online
Derrick
Sales Manager
Tiantai Beer Equipment
[email protected]
Creating a Brand for Your Microbrewery
On planning your microbrewery, except microbrewery system configuration, microbrewery location, microbrewery license apply, the microbrewery brand is also one key point. The brewery brand is show of our brewing dream and our value. We use it to show us.You don’t necessarily have to be a graphic designer in order to know what the design of a standard craft brewery should look like. Whether you’ve ever been to a craft brewery or not, you probably already have an idea of the overall aesthetic and themes adopted by many breweries nowadays.
Craft beers have come a long way in their branding and expressing the personality of its products, which leads to strong customer loyalty and return visitors. Here are some tips on how to express your brewery brand.
How to Choose a Name for Your Craft Brewery
A good name can be the launching pad for a truly memorable brand and give customers a great first impression of your brewery. It has the ability to capture the imagination of your customers and connect with them in a way that resonates.
Have a good think about it—you definitely want to try and get it right the first time versus having to go through a costly renaming process further down the road.
Eight characteristics to keep in mind when brainstorming a brewery name are:
Meaningful: Communicates the essence of your brand, supports the image you want to convey
Distinctive: Unique from your competitors yet easy to remember, spell, and pronounce
Scalable: Adaptable as the brewery grows and/or changes in marketing or product direction
Protectable: Can be owned, trademarked, and the domain name and social media handles are available
Visual: Well-suited to graphic presentation (logo, packaging design, etc.)
Persuasive: Encourages customers to emotionally engage with your brand
Emotional: Evokes an emotional response from your customers
Discoverable: Should be easy to search for online
Derrick
Sales Manager
Tiantai Beer Equipment
[email protected]
